Digital signage resources
FAQs about digital public area signs & wayfinding in healthcare settings
Using digital signage to distribute targeted messaging keeps patients and visitors clearly informed, while also effectively promoting organizational initiatives and cohesively reflecting your brand identity.
Endpoints throughout your hospital can be updated as often as you need to deliver content automatically, dynamically, and intentionally to the people who need it most.
To improve wayfinding in your hospital and reduce stress and repeat questions at information desks, try digital directories with interactive maps, location-based signs with prominent illustrations and visuals, and mobile-friendly directions in multiple languages.
Information screens on interactive TVs and digital public area signs are effective ways to share initiatives, like handwashing and vaccination campaigns or masking protocols during peak infection seasons.
Scheduling safety and compliance messages to appear where people make decisions make sure your regulatory initiatives stay timely and top of mind for patients, staff, and visitors.
Waiting rooms, lobbies, and other common areas are great places to use digital signage to reinforce your brand identity and loyalty.
Consistent visual design, storytelling, and community messaging on screens help reinforce trust and differentiate your hospital from competitors.
Work with your marketing and patient experience teams to create signs that visually reflect the kind of care your brand reputation is known for.
To make wayfinding, safety messages, and key instructions more accessible for your multilingual or ESL patients and visitors, have the digital signage in public areas throughout your hospital rotate messages in multiple languages, use easy-to-recognize icons and visuals, and direct viewers to QR codes or URLs that display information in their preferred language.
A health QR code is a scannable image that streamlines workflows for clinicians while also getting targeted communications and up-to-date health information to patients where they’re most likely to reference it: Their phones.
Easily created for free online, QR (quick response) codes can be added to any materials or displays in your facility, including print marketing, digital signage, digital whiteboards, and interactive televisions.
Rather than asking patients to follow manual steps or interrupting your clinicians’ work, QR codes immediately connect patients and their families with vital information about their health or helpful features for their stay.