Patient Experience

Simple health equity tips

Lisa Branson By Lisa Branson, Nursing Executive
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MAY 25, 2022

Achieving health equity for every patient you see won’t happen overnight.

But there are simple things you can do throughout the patient journey to make a big difference in your organization’s diversity, equity and inclusion efforts — while also improving patient satisfaction and care.

There are many things that can affect health equity1 in your community and specific facility, including a patient’s:

  • Race, ethnicity, religion & culture
  • Language, education & health literacy
  • Sex, gender identity & sexual orientation
  • Age, weight, physical disabilities & cognitive impairments
  • Socioeconomic or incarceration status, geography & housing situation

Where to start: Your staff

First and foremost, make sure your staff — both clinical and nonclinical — continuously receive implicit bias training2 and action plans are put in place to overcome the issues3 identified.

If you haven’t already, look into existing programs — such as the Accountable Care Organization Realizing Equity, Access, and Community Health (ACO REACH4) Model — that can help guide your team in identifying, measuring and reducing health disparities among underserved or underrecognized populations in your communities.

Take an honest evaluation of the physical and cultural accessibility at your facilities. How do your patients feel? Where do things need to change? How can you be helpful without adding to an already stressful situation for your patients and clinicians?

Hold yourselves accountable to your diversity, equity and inclusion (DEI) initiatives. Be clear what gaps exist at your organization, how you are addressing5 them, and where people can share feedback or suggestions for improvement.

Extending your strategies to touchpoints throughout the patient journey can go a long way in supporting health equity and positive care experiences.

Health equity as patients enter & navigate your facility

Unless you’re a very small clinic, patients and visitors can feel overwhelmed or confused about where they need to go once they’re on site.

Hold a discovery session to discuss the trouble points in your facility that are difficult for people to navigate. Concentrate your wayfinding efforts especially on these areas to start.

Throughout your facility, make it easy for everyone to navigate by:

  • Sending directions to patients’ mobile devices before they arrive
  • Having greeters & welcome signs in multiple languages
  • Using arrows, symbols & color-coded areas to guide patients to their destination
  • Displaying maps that can include alternative formats in other languages, layouts & font sizes
  • Providing printers at wayfinding kiosks & QR codes to mobile maps with directions

Health equity when patients check in

To know where you could make improvements, step back and put yourself in a patient’s shoes.

  • Is it clear where they need to go first?
    Make sure you clearly label exactly where the check-in process begins.
  • Are your doorways and counters accessible?
    Make sure people who use wheelchairs, crutches or other assistive equipment won’t be restricted.
  • Do people typically have to stand in a line to check in?
    Offer alternative ways people can wait — such as taking a number or sitting in a particular area — or begin the check-in process themselves using a tablet or kiosk.
  • How do patients want to be addressed and communicated with?
    Make it a standard practice to verify each patient’s preferred language and name, gender identity and pronouns, accommodations needed for hearing or visual impairments, and religious or cultural practices to be aware of.

Health equity as patients & visitors wait

In waiting rooms, hallways and other public areas of your facility, you have the chance to provide clear and effective communications that reinforce your health equity efforts.

On digital screens and signs in these areas, consider:

  • Using pictures & familiar icons
  • Duplicating content in different languages
  • Including people of diversity in visuals
  • Promoting population health initiatives (e.g., screenings, vaccines, education, safety tips)
  • Creating easy access to additional hospital & community resources by including QR codes, short URLs or direct phone extensions

We recommend using digital signs for these communications because it’s easy to update, simple to rotate through various languages or accessibility features, and customizable to cater to specific audiences in different locations.

Health equity while patients are admitted

1. Communications

To improve bedside interactions and trust in your team, make sure nurses take note of patients’ identity preferences (e.g., name, pronoun, language) by including them in the EHR, on door signs and on whiteboards. Additionally, offer inclusive language6 tips and training to continually educate your staff about the impact their conversational words can have.

Try to have multilingual resources — including facility information, education and positive distraction — available in the languages most common in your community.

If possible, offer bedside interpreter services with a live translator program or, even better, with your own staff who have a medical proficiency certification7 (include a pay differential for any staff who are able to offer their interpreter services).

If the patient has indicated specific religious or cultural practices they follow, be sure to make accommodations and allow access to spaces for their rituals.

2. Screenings

Some of the biggest factors8 in health equity are a person’s social determinants of health (SDOH).

Screen for SDOH with accessible tools that use plain language and pictures for patients who may have very low literacy levels.

SDOH questionnaires can cover a patient’s:

  • Health engagement scores (e.g., PAM)
  • Risk for depression or suicide
  • Identifications of abuse or addiction
  • Access to transportation, healthcare & food
  • Ability to afford follow-up care & medications
  • Feelings of isolation, discrimination or compromised safety

If you can, make the screenings available8 for patients to fill out themselves. They may be more honest and forthcoming about sensitive topics without face-to-face interactions, and patient-generated data inherently eliminates any implicit bias an employee may subconsciously be contributing.

In addition to providing vital information to better help individual patients, all of the data collected from screenings can help identify wider community needs, or an increase in specific needs within a community.

3. Feedback

To make sure each patient’s individual needs are met during their stay, make efforts to solicit their feedback with surveys and during rounding.

If you have additional resources who can help patients — such as translators, social workers, financial navigators, mental health professionals and spiritual leaders — make it easy for patients to connect with them.

It can be difficult for patients to ask for these types of services, so provide patients with a discreet way of asking for assistance, such as automated digital requests.

4. Comprehension

It’s crucial for patients (and their caregivers) to understand their condition, care plan and post-discharge needs.

In their room, you can help address health literacy10 by:

  • Limiting the use of text & instead using familiar icons
  • Offering content in simple terms & different languages
  • Using video, when appropriate, to provide both visual & audio cues
  • Providing short, condition-specific education with the most appropriate language & literacy levels for that patient
  • Creating easy access to additional resources
  • Following up with comprehension questions & teach-back techniques
  • Continually adding notes to their patient portal records that are easy to reference & understand (e.g., use non-medical terms, spell out abbreviations11, write in a clear but conversational tone)

Health equity while patients are being discharged & heading back home

As patients are preparing for discharge, take the time to set them up for success.

When it comes to the patient’s care plan, check that they:

  • Understand their health condition
  • Have access to your patient portal
  • Understand how to get and take medications
  • Have connected with a patient navigator or case manager, if needed
  • Have made follow-up appointments

When it comes to addressing their SDOH and DEI needs, make sure they are able to connect with applicable resources like:

  • Therapists & support groups
  • Reliable transportation services & food access
  • Community shelters & advocates
  • Financial counseling & assistance
  • Mentoring & tutoring programs
  • Childcare, home care & equipment needed

Health equity is a journey — keep taking steps forward

What your healthcare organization does is the most critical, life-changing work available in our society.

SONIFI Health is proud to partner with healthcare organizations in using technology to support health equity for all patients, including improving communication and fostering a sense of inclusion when patients want — and need — it most.

When your staff commits to prioritizing health equity along with the providing the best healthcare, you become a leader in showing what a difference equitable, inclusive care can make to individual patients, and to our wider communities.

. . .

Lisa Branson is a Nursing Executive at SONIFI Health, where she brings her expertise as a registered nurse (RN), certified patient experience professional (CPXP), and member of The Beryl Institute’s Standing Committee on Equity and Inclusion.

  1. Office of Disease Prevention and Health Promotion. (n.d.). Health Equity in Healthy People 2030.
  2. Hagiwara, N., Kron, F. W., Scerbo, M. W., & Watson, G. S. (2020). A call for grounding implicit bias training in clinical and translational frameworks. The Lancet, 395(10234), 1457–1460. doi:10.1016/S0140-6736(20)30846-1
  3. Gopal, D. P., Chetty, U., O’Donnell, P., Gajria, C., & Blackadder-Weinstein, J. (2021). Implicit bias in healthcare: clinical practice, research and decision making. Future Healthcare Journal, 8(1), 40–48. doi:10.7861/fhj.2020-0233
  4. Centers for Medicare & Medicaid Services. (2022). ACO REACH.
  5. Gebreyes, K., Rabinowitz, D., Ferguson, N., & Gerhardt, W. (2021). Mobilizing toward health equity: Action steps for health care organizations. Deloitte Insights.
  6. American Psychological Association. (2021). Inclusive Language Guidelines.
  7. Certification Commission for Healthcare Interpreters. (n.d.). Certification Eligibility.
  8. Centers for Disease Control and Prevention. (2021). Social Determinants of Health: Know What Affects Health.
  9. Heath, S. (2022). Considerations for Social Determinants of Health Screening Design. Patient Engagement HIT.
  10. Centers for Disease Control and Prevention. (2021). Health Literacy Basics.
  11. Liu, L. G., Russell, D., Turchioe, M. R., Myers, A. C., Vawdrey, D. K., & Creber, R. M. M. (2022). Effect of Expansion of Abbreviations and Acronyms on Patient Comprehension of Their Health Records: A Randomized Clinical Trial. JAMA Network Open, 5(5), e2212320. doi:10.1001/jamanetworkopen.2022.12320

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