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Patient Experience

10 ways digital signs can improve your hospital

SONIFI Health By SONIFI Health
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August 27, 2021

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If flyers, poster boards and clipped-up papers are how you get information to people in your hospital, it’s time to rethink what kind of message you’re sending.

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Printed pieces can easily be overlooked and quickly become outdated.

Static artwork in waiting rooms does little to effectively comfort and reassure worried families.

Sloppy handwriting or a missed alert can compromise your patients’ safety.

When you shift your signage to a digital platform, your team will have easy ways to update what you communicate, who you communicate it to, when and where you need to communicate it.

Here are 10 types of content digital signs can help you distribute in a streamlined, cost-effective and fully integrated way throughout your hospital:

  1. Directories and wayfinding

    Your location likely has lots of units and hallways for patients and visitors to navigate. Save them — and your staff — time and frustration1 with dynamic wayfinding signs that easily guide them where to go.

  2. Population health

    Post reminders about the importance of vaccines, screenings, community health initiatives or seasonal safety tips throughout the year.

  3. Staff communication

    In employee break rooms and lounges, digital signs can be used to:

    • Remind them about policy updates or upcoming events
    • Recognize2 outstanding performance and service
    • Encourage screening and vaccination conversations with patients
    • Offer motivational messages and notes of gratitude
  4. Temporary alerts

    Refresh screens with announcements about visitor restrictions, construction relocations, holiday hours or paths to safety during an emergency situation.

  5. Patient information

    Where it’s appropriate in your hospital, digital signs can display a patient’s status to waiting family members, and keep them informed in the patient room.

    With EHR-integrated digital door signs, digital whiteboards and interactive TVs, clinicians and patients can easily connect on the information displayed to continually improve the care experience, quality and safety.

    Digital Door Signs
  6. Intentional ambience

    A video display of a natural environment with soothing sounds can create calming spaces in your hospital to help visitors manage anxiety and stress.3

  7. Positive distraction

    Curated content, entertainment and programming on digital displays offer patients and visitors positive distractions that provide familiar comforts to shift their minds away from worry and uneasiness.

  8. Cafeteria menus

    An integration with your point-of-sale system can automatically display available options, along with prices, nutritional information and dietary notes.

    Digital Signage
  9. Donor recognition

    Create a beautiful display that honors your benefactors in a way they would appreciate most. A digital donor wall lets you quickly update and reformat the display — including names, videos, images or biographies — as you receive new gifts.

  10. Branding & marketing

    Waiting rooms, lobbies and other common areas are great places to use screens to:

    • Share messages from leadership to welcome visitors
    • Reinforce the organization’s mission & initiatives
    • Advertise on-site services, specialty care & tertiary locations
    • Promote community outreach, events & foundation projects
    • Increase brand awareness4 with consistent messaging and imagery

Whether it’s a touchscreen, video or integrated display, digital signs can be a valuable addition to your hospital.

Each digital endpoint can be updated as often as you need to best communicate with your visitors, patients and employees.

A digital signage solution can cohesively reflect your brand as you deliver content automatically, dynamically and intentionally to the people who need it most.

Want to learn more about how your hospital can improve patient, visitor and staff experience with strategic digital signage?

Watch this free on-demand webinar: “Connect with visitors, calm patients and inform staff: Why your hospital’s signage strategy should go digital.”

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Editor’s note: This article was originally published in January 2020. It has been updated for freshness and comprehensiveness.

References
  1. Sloan Devlin, A. (2014). Wayfinding in healthcare facilities: Contributions from environmental psychology. Behavioral Sciences, 4(4), 423–436. doi:10.3390/bs4040423
  2. Nemmaniwar, A., Deshpande, M. (2016). Job satisfaction among hospital employees: A review of literature. IOSR Journal of Business and Management, 18(6), 27–31. Retrieved from Semantic Scholar: https://pdfs.semanticscholar.org/a637/22a89f3e48e999db6240097a616d256201d3.pdf
  3. Watts, G., Khan, A., Pheasant, R. (2016). Influence of soundscape and interior design on anxiety and perceived tranquillity of patients in a healthcare setting. Applied Acoustics, 104, 135–141. doi:10.1016/j.apacoust.2015.11.007
  4. Pauly, L., Selvakumar, J. (2018). Understanding the top of the mind awareness/brand preference congruence in prospective hospital patients through discriminant analysis of Aakar’s brand equity model. Journal of Accounting & Marketing, 7(1). doi:10.4172/2168-9601.1000265

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