Patient Education

Patient video education can be part of an effective learning strategy

SONIFI Health By SONIFI Health
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March 27, 2019

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Today’s patient education is media rich and no longer limited to printed pamphlets and plastic anatomy models. Video education offers engaging interaction including 3D visuals, real patient stories, medication images, equipment demonstrations, digital checklists and child-friendly animations as some of its informative options.

A 2017 study found that video education enhanced near-term knowledge more than verbal education and maintained patient satisfaction.1 Likewise, a study of stroke survivors shown video education were able to improve their satisfaction level and stroke literacy via video education.3 This is similar to earlier findings from a 2012 study where patients undergoing surgery who were provided video education, in addition to routine preoperative discussion, reported better overall satisfaction with their surgical operations as well as less anxiety and less perceived pain.2

Video education viewing is not limited to patients. Studies have shown benefits from caregivers also receiving video education. A 2015 study found parents who watched an illness prevention and care video did not find the material hard to understand and were certain they could recall the information.4 88.2% felt confident they could prevent the illness in their children and 94.1% felt they had sufficient knowledge to inform other parents on how to prevent the illness. So, video education can activate care givers positively and even impact communities.

And finally, a 2017 study of osteoporosis education found video animations and virtual renderings just as effective as using a 3-D model.5 Both methods were able to increase understanding and motivate patients to make positive treatment decisions. A very small amount of digital storage could house thousands virtual models freeing up a lot of cupboard space.

These are just a few examples of the effectiveness of patient video education. There are many more reasons why it is worth considering adding a quality, video content offering to an education strategy.

At SONIFI Health, we have thousands of titles from multiple vendors and can even create custom content if needed. Our clinical staff is available to help you pick out and bundle content to meet the needs of the patients you serve. It is worth the investment to select good patient education videos that can activate patients and inspire and enable better outcomes.

  1. Correnti, C. M., Chen, S. C., & Stoff, B. K. (2017, September). Video-based education about systemic corticosteroids enhances patient knowledge more. Dermatology Online Journal, 23(9). Retrieved March 2, 2018, from
  2. Denny, M. C., Vahidy, F., Vu, K. Y., Sharrief, A. Z., & Savitz, S. I. (2017). Video-based educational intervention associated with improved stroke literacy, self-efficacy, and patient satisfaction. PLoS ONE, 12(3). doi:10.1371.journal.pone.0171952
  3. Crabtree, T. D., Puri, V., Bell, J. M., Bontumasi, N., Patterson, G. A., Kreisel, D., .Meyers, B. F. (2012, March 29). Outcomes and perception of lung surgery with implementation of a patient video education module: A prospective cohort study. Journal of the American College of Surgeons. doi:
  4. do Nascimento, L., Rodrigues, A., Joventino, E., Viera, N., da Costa Pinheiro, P., & Ximenes, L. (2015). Validation of educational video to promote self-efficacy in preventing childhood diarrhea. Health, 7, 192-200. doi:10.4236/health.2015.72022
  5. Jones, A. S., Fenandez, J., Grey, A., & Petrie, K. J. (2017). The impact of 3-D models versus animations on perceptions. The Society of Behavioral Medicine. doi: 10.1007/s12160-017-9913-1

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